Shadows Of Self Sanderson Ebook 67
There's a lot of literature out there extolling the virtues (or more often, the lack thereof by companies like Priceline) of using Facebook ads to help grow your business. I've always wondered whether these ads could be used to help spread the word about my self-published novellas, and upon doing some research found that "Facebook ads for authors" have some very loud proponents out there. Being someone who likes to wade into the nitty gritty of the business of publishing when I can, I was intrigued.
shadows of self sanderson ebook 67
One of the loudest of these proponents I found was an author named Mark Dawson. Mark is a self-pubber who has found great success writing mysteries and thrillers. In this interview, he attributes his success to leveraging a combination of newsletter lists and Facebook ads. His method is straight-forward: run FB ads promising a free book with a newsletter signup. Once you have that email address, tailor newsletters to that person offering to sell them more books in the series.